In Gary Hustwit's fascinating yet at-times plodding documentary, Helvetica, a variety of experts opine on the importance of typefaces as well as the subtle, unrealized effects that typography can have on us. Among some of the choice quotes from the film:
"Type is saying things to us all the time. Typefaces express a mood, an atmosphere, they give words a certain coloring."
"Graphic design is the communication framework through which these messages about what the world is now and what we should aspire to - it's the way they reach us. The designer has an enormous responsibility. Those are the people putting their wires into our heads."
But what happens when you combine typography with motion? That's the process of kinematic typography and the results, when paired with some excellent scenes from your favorite films and TV shows, can be moving and marvelous. Here are some of the best examples of film kinematic typography on the web.
Update (3/22/08 10AM): For a great video demonstrating kinematic typography AND explaining what typography is, check out this video:
Without further ado, here are the videos:
Pulp Fiction
Let's start with one of the most popular examples, the one that many of you have probably seen already (also, coincidentally, a scene mentioned in my post about pre-murder monologues). In this re-creation of the famous assassination scene in Pulp Fiction, creator Jarratt Moody deftly blends together different fonts to great effect, and employs one of the best uses of font close-ups you'll ever see.
Kill Bill
Jordi Casanueva's simple yet effective portrayal of Lucy Liu's speech in Kill Bill manages to send a chill down your spine using only typography. Note the gradual increase in size and speed, building to a gruesome bloodsplatter at the end.
V for Vendetta
V's strangely hilarious speech at the beginning of V for Vendetta is rendered creatively by Chris Silich with some great lettering and alignment that fits the tone and alliteration of this scene perfectly. (Click here to see some of this artist's other Youtube videos)
It's Always Sunny in Philadelphia
It's Always Sunny is one of my favorite shows that very few people seem to be watching, and this video by Mark Johnson demonstrates why it's so subversive. Dennis and Dee try to create psychotic personas for themselves, and the brilliance in this video is in the way that it uses color, graphics, and motion to show the comedic timing these two have together.
The Office
Dwight's re-creation of Mussolini's speech is given life here through type, with a perfect choice of font (looks like courier?) as well as faded film stock. The large size of the font amplifies the masculinity that is personified by Dwight Schrute.
Fight Club
There are just one or two scenes that can, by themselves, really capture what Fincher's Fight Club was all about. Video creator Sebastian Jaramillo has chosen one of them. Not only does this video have a great use of font collision, which gives the text weight and heft, but the animations offer a great in-joke to those who have seen the film.
Ocean's Eleven
This is a difficult scene: in the movie, George Clooney's so-slick-it-annoys-you speech about the break in is accompanied by shots of exactly what he's talking about. In this video, Youtube user Callme4b demonstrates how to use simple text and lines to convey very specific images.
Psycho
This is perhaps one of the simpler of these videos, but still quite effective. Specifically, the words in this video interact with each other in a jumbled mess that seems to indicate Bates' own state of mind.
The Big Lebowski
This is unquestionably my favorite scenes from the Coen Brothers' hilarious film, and this video by Michael De Graaf, though simplistic compared to the others, offers a good look at several interesting elements of kinematic typography: wacky color usage, simultaneous dialogue and ellipses. Here's another great one from the same film:
The Devil's Advocate
I don't know how it's possible to convey Al Pacino's bombastic-ness using only type, but this person found a way.
Update: Here's a couple more great ones. Thanks Aaron!
Full Metal Jacket
Who's on First
Wedding Crashers (Can't believe I missed this one by Brian Cain. It's hilarious!)
[This post has been linked to on Digg, Gorillamask, Neatorama, del.icio.us, Metafilter, i-am-bored, The Movie Blog and too many other sites to list here, unfortunately. Thanks to Suxmonkey, beeker101 and spec80 for submitting it, thanks to all those who linked to it on their blogs, and thanks to all our visitors for taking a look!]
Did I miss any? If so, add them to the comments and if I like them, I'll throw them on the post in an update. Also, I have given attribution where I could find it. If you've created one of the videos above and you'd like me to link to your site, e-mail me at contact@alwayswatching.org.
If you liked this article, you'll probably like these:
You can also hear Dave, Adam, and Devindra on The Watchers Podcast.
[Photo by Flickr user otherthings, via CC]
22 Comments
Have you seen MK12's Machobox?
Nice list. I wouldn't be surprised if many of these were in some way inspired in part by MK12's 'Machobox' video. It was created in 2003 and they are, in my opinion, one of the most innovative and entertaining motion groups out there.
Machobox - http://media2.mk12.com/v5_qt_html/2003/brazil.html
you missed one
http://www.youtube.com/watch?v=gGQRtf3_gTI
This is amazing!
I feel as though I've wasted too much time listening/watching to these videos, but they're fantastic. They really should find someone willing to turn an audiobook into a DVD in this style, it would be wonderful.
Thanks for sharing these.
very big and interesting
very big and interesting video list you got...thanks
full metal jacket
one of my favorites
http://youtube.com/watch?v=tW78mR5DyNQ
Gone.
And, alas, almost every one of your embedded videos now says "this video is no longer available."
Video still work for me
Hey JC - try refreshing the page. Videos still work for me.
Wedding Crashers!
wedding crashers! Not only a top 10 movie, but its just as well executed as the pulp fiction piece.
Wedding Crashers
http://www.youtube.com/watch?v=u7WQGrZUdb0 link duh.
Solid color background with
Solid color background with vignette ... Check.
Text juxtaposed at opposing angles ... Check.
Maybe some rack focus for effect ... Check.
Those similarities being noted, I think these rock.
Agreed - these are so strong
Agreed - these are so strong visually, but I also notice that they all use the actual audio from the scene; a lot of the (more theoretical?) kinetic type pieces try to do the same thing (express emotion, character) without the character's actual voices running in synch...
wow, as a graphic design
wow, as a graphic design student, i would just like to say these are really amazing, and an amazing display of how typography works, it has helped give me alot of ideas for my typography classes, and i would like to thank the people that made these amazing videos, and say keep it up
best motion typograhy ever...
http://stewdio.org/jed/ by stewart smith
Jed's Other Poem is the official music video for Grandaddy's song of the same name.
This song serves as a eulogy for Jeddy-3, a humanoid robot built from spare parts. He is a recurring character on Grandaddy's record "The Sophtware Slump." According to Grandaddy before Jed's system crashed he wrote poems. Poems for no one.
Programmed entirely in Applesoft BASIC on a vintage 1979 Apple ][+ with 48K of RAM, a computer so old it has no hard drive or mouse and only types in capitals. The Jed source code is available for download making it the first open-source music video. Cinematography by Jeff Bernier.
Full Metal Jacket one rocks!!
I'm loving the Full Metal Jacket one! Does anyone know which studio did it?
It definately has the best type layout.
Did anyone else notice how
Did anyone else notice how many of them discuss a man fucking another man in the ass? Is this a common theme in modern monologues?
for the sake of completeness.
This post
has a few you guys missed.
i really like this one:
i really like this one: http://www.youtube.com/watch?v=9JA4OoG9YA0 maybe because i like the kill bill intro so much
Music Video
There was a music video, pre-dating "Machobox", which might have inspired these. Although I don't remember the song or group, the video had an entire city made up of type, including buildings (hospitals, etc) and cars (taxis, etc). And all the stuff was related to the lyrics, of course. I've searched all over for this video but no luck so far.
Xin's question
I think this is the one you're looking for:
http://youtube.com/watch?v=ZGWkdNWFZiI
M.
this is
this is the piece. btw I digg this too.
One of my favorites. I
One of my favorites. I didn't see it on the list:
http://www.youtube.com/watch?v=WBeQ_JXzw-0
Pulped!
Pulp fiction is my favorite on this list. It's probably the obe of the most popular cult films in Hollywood ever.
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